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What is Visual Merchandising?
Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales.
Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Why is important?
In considering the importance of visual merchandising on retail businesses the single and most important reason is to engage and inspire shoppers, to encourage them to buy more of the products you want them to, increasing your sales, margin and return on space – after all, you are running a business! That engagement process of course starts even before they have set foot in your store